By Samwel Oyugi Oriwo and Dr Eunice Omwoyo
Kenyan MSMEs are increasingly embracing digital tools and sustainable practices to stay competitive in a fast-changing economy. Many businesses now use cloud platforms, online marketplaces, and digital marketing to expand their reach and improve customer engagement.
However, challenges remain. Gaps in cybersecurity, system integration, and advanced digital skills continue to slow full digital transformation.
On the sustainability side, while awareness of green practices is high, most businesses struggle to measure and track their environmental impact, limiting meaningful progress.
The report also highlights the growing importance of intellectual property (IP). Although many entrepreneurs recognize its value, few have the knowledge or training to fully protect and leverage their innovations.
Additionally, limited access to finance remains a major barrier, with most MSMEs relying on personal savings and lacking investment readiness.
Overall, Kenyan MSMEs show strong ambition and early progress but need targeted support, skills, tools, and financing to fully transition and drive a more digital, green, and inclusive economy.
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