The Green and Digital Innovation Hub (gDIH), under the DigiKen Programme, has released a comprehensive needs assessment highlighting the digital skills, opportunities, and challenges facing Micro, Small and Medium Enterprises (MSMEs) and Leave-No-One-Behind (LNOB) groups across Kenya. Based on data from 854 respondents across 14 innovation hubs, the study reveals a youthful, digitally aware, and economically ambitious population seeking practical digital skills to improve livelihoods, grow businesses, and access opportunities.
The findings show strong demand for training in digital marketing, e-commerce, cybersecurity, digital finance, data analytics, and artificial intelligence (AI). While many respondents already use digital platforms and online services, significant gaps remain in advanced digital skills, business formalization, intellectual property protection, online safety, and AI adoption.
The report recommends a practical, market-oriented training approach that equips participants with skills for digital entrepreneurship, financial inclusion, AI-enabled productivity, media creation, and online safety. By strengthening these capabilities, innovation hubs can play a critical role in helping MSMEs, youth, women, persons with disabilities, and other marginalized groups transition from digital participation to meaningful economic opportunity and resilience in Kenya’s growing digital economy.
To get full report, please click the button below.
